Event Details

Schedule Friday 12th and Saturday 13th January 2018
Venue Seminar Room, 6th Floor, Rizvi Institute of Management Studies & Research,
New Rizvi Education Complex, Off. Carter Road, Bandra West, Mumbai – 400050
Highlights Contemporary issues in Digital Media for Marketing addressed by Industry Experts & Practitioners.

Conclave Objectives:

  • To simplify and demystify the domain of Digital Marketing
  • To understand the various Digital Media Platforms and their utility from an overall business perspective
  • To have a practitioner’s view on the challenges and the road ahead for the various Digital Media platforms
Programme Agenda
Day 1 – Friday 12th January 2018
Time Topic Speaker
9.00 am – 9.30 am Registration
9.30 am – 10.00 am Overview of The Digital Landscape and the Business Impact Mr. Gulshan Verma
Chief Revenue Officer – Times Internet
10.00 am – 11.30 am Firing Salvos through Search and Videos Mr. Dinyar Mistry
Agency Relationship Manager – Google
11.30 am – 11.45 am Tea Break
11.45 am – 1.15 pm Building Ammunition through Content Marketing Mr. Sandeep Balani
Head of India – Outbrain
1.15 pm – 2.00 pm Lunch Break
2.00 pm – 3.30 pm Mobile Ecosystem :
The Attack on the Go
Mr. Alap Ghosh
Founder – Syntropic Systems
3.30 pm – 4.00 pm Tea Break
4.00 pm – 5.30 pm Programmatic Platforms :
Tactical Perspectives
Mr. Vikram Chande
Vice President, Product & Platforms – Amnet India

Day 2 – Saturday 13th January 2018
Time Topic Speaker
9.30 am – 11.00 am Social Media :
The Continually Evolving Digital Warhorse
Mr. Rahul Mavlankar
Client Solutions : Brand Team Lead – Facebook
11.00 am – 11.30 am Tea Break
11.30 am –1.00 pm OTT :
The New Age Artillery
Mr. Deepak Tahiliani
Head of Digital Trading & Partnerships – GroupM
1.00 pm – 2.00 pm Lunch Break
2.00 pm – 3.30 pm Web Analytics :
The Warfare Evaluation
Mr. Kashif Kudalkar
Digital & eCommerce, OMCP – Eureka Forbes Ltd.
3.30 pm – 4.00 pm Tea Break
4.00 pm – 5.30 pm Attribution Model in Digital Media :
Seeking Vantage Points
Mr. Vishal Parekh
Director Sales – Yahoo India
5.30 pm – 6.00 pm Concluding Remarks and Valedictory Ceremony

Interested participants must register for the event and pay the registration fees on or before Friday 5th January 2018.

Payment Details:

  • The programme fees shall be Rs. 8,500/- and shall include the cost of the programme, snacks and lunch for both the days.
  • The fees can be paid through NEFT, the details of which are as below:
    • Name of the Beneficiary : Rizvi Institute of Management Studies & Research
    • Name of the Bank & Branch: Abhyudaya Cooperative Bank Ltd., Sherly Rajan Road, Bandra West
    • Account No.: 028021100000433
    • Type of Account : Current Account
    • IFSC : ABHY0065028

The participants shall be presented with Certificate of Participation co-signed by Rizvi Institute of Management Studies & Research and Basecamp.

Programme Coordinator:
For details and / or assistance please feel free to contact:
Prof. Umar Farooq
Mobile: 7045147378
Email : communications@rmi.rizvi.edu.in

Rizvi Institute of Management Studies & Research