| The success of organisations' activities revolves around its marketing efforts. Marketers must carefully define the products or services, decide on a price, inform the prospective consumers about it, and present it in the best possible manner. The marketing programme not only prepares students to be aware of and recognise a problem, but also addresses it by successful application of theories and concepts. It thus equips the students with the requisite amount of knowledge and skills to address the market challenges faced in management practices.
Subjects offered in Second Year:
Core Papers |
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Compulsory Papers |
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Elective Papers |
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