Course Structure
-
Name
Certificate Program in
Digital Marketing - Duration 3 months
-
Total duration
44 hours
(Learning modules – 34 hrs)
(Practice modules – 10 hrs) -
Schedule
4 hours every weekend
(On-Premise – 60%)
(Online – 40%) - Next Batch Date 7th January 2023
-
Fees
₹40,000
(payable at the time of admission)
Categorires
DIGITAL MARKETING has become central to marketing strategies for brands and companies across categories and geographies. People nowadays are more inclined towards online content which makes Digital Market a popular channel for knowledge gathering and decision making – something that every organization is trying to leverage on.
Through the Digital Marketing Kick-Starter Course, you will learn skills about this critical technology which is in high demand in the job market today. This is the opportunity to kick-start your career off right by learning the fundamentals of digital marketing, laying a solid foundation, and gaining experience.
This course is applicable for anyone who is interested in digital marketing and is willing to capitalize in this booming industry. The course is ideal for:
- Freshers Students (Any Background with minimum Class 12)
- Sales, marketing & IT professionals
- Entrepreneurs & Business Owners (Big or Small)
The practice modules will be available to current MBA students to embellish classroom learning.
This is a focused digital marketing skilling course with distinct advantages:
- These skills will make you job ready immediately for roles in digital marketing irrespective of other academic qualifications
- All faculty are practicing professionals in the field with a minimum of 5 years relevant experience
- Hybrid model – online + on-premise – which allows you to balance current commitments
- You will get hands on experience in operations and platforms / tools currently being used in industry
- There will be opportunities with relevant agencies and companies for internships & jobs
| Learning Module 1 | Fundamentals of Marketing (2 hr) |
| Learning Module 2 | Fundamentals of Sales (2 hr) |
| Learning Module 3 | Introduction to Digital Marketing (4 hr) |
| Learning Module 4 | Website Fundamentals (1 hr) |
| Learning Module 5 | Introduction to Content Marketing (3 hr) |
| Learning Module 6 | Search Engines & App Stores (4 hrs) |
| Learning Module 7 | Performance Marketing (4 hrs) |
| Learning Module 8 | Social Media Marketing (4 hrs) |
| Learning Module 9 | Email Marketing (3 hrs) |
| Learning Module 10 | Marketing on Google & Youtube (3 hrs) |
| Learning Module 11 | Marketing on Facebook, Instagram & LinkedIn (3 hrs) |
| Learning Module 12 | Paid Advertising on Apps (1 hr) |
| Practice Module 1 | Content creation tools (4 hr) |
| Practice Module 2 | Campaign management process & tools (4 hr) |
| Practice Module 3 | Email marketing process & tools (2 hr) |
Course Fees
Total course fee: ₹40,000 (payable at the time of admission)
The fees can be paid either by
- Cheque favouring “Rizvi Institute of Management Studies & Research”
- Through RTGS, the details of which are as below:
Name of the Beneficiary : Rizvi Institute of Management Studies & Research
Name of the Bank: Abhyudaya Cooperative Bank Ltd.
Account No.: 028021100000433
Type of Account : Current Account
IFSC : ABHY0065028
Branch : Sherly Rajan Road, Bandra West
Step 1 - Fill in the Application Form
- Mentioned below are details that you will require in hand while filling up the form -
- PAN & AADHAR card details
- Qualification details (Last available Marksheet/Certificate)
Step 2 - Application Review
- After successful completion of the application form and entrance test by the student, admission committee will review the application and will call you for a telephonic interview
Step 3 - Telephonic Interview
- All applications are thoroughly reviewed by the admissions committee
- Shortlisted students will be called for a telephonic interview in 3 working days and will be informed if they are accepted/rejected for the course
Step 4 - Confirming your admission
- If a student has been accepted for the program, then he/she has to pay the registration fee/full fees in 3 working days after receiving confirmation
- Submit a photocopy of all the documents as proof on the day of orientation to the course management team
List of documents
- PAN Card
- AADHAR Card
- Qualification certificate/mark-sheet supporting eligibility
Important information
- RIMSR reserves the rights to accept/reject the applicant’s application
- Plagiarism check for the test will be done by academic committee and if suspected, relevant questions will be asked to students during the telephonic interview or the candidate may be rejected
- Registration/Admission/Tuition fees once paid are non-refundable
- Fees paid for one program cannot be transferred to another program or to another person
Email : digitalmarketing@rmi.rizvi.edu.in
Institute Name : Rizvi Institute of Management Studies & Research
Address : New Rizvi Education Complex, Off. Carter Road, Bandra (W), Mumbai – 400 050.
Phone : +91 22 26042180 | +91 22 26049710 | +91 22 26044068 | +91 9372883739
Whatsapp : +91 9372883739
Website : www.rmi.rizvi.edu.in
For any queries, Please fill the form below: