|Please click on the link to enroll for the course: http://www.basecampdigital.co/rizvi_basecampdigitalcourse/|
Why should I do a course in Digital Marketing?
- The Internet of Things is here to stay
- Marketers world wide have shifted their share of marketing spends from Conventional to Digital Marketing
- Digital Marketing offers the unique advantage of mass customisation and specific targeting along with speed
- Digital Marketing shall increasingly become the platform for brands in the continuous advent and onslaught of social media
- Undoubtedly thus Digital Marketing shall thus have quantum careers in marketing
What are the details of the course?
- Name of the Course : Certificate Programme in Digital Marketing
- Duration : 4 months
- Schedule : 6 hours on every weekend
- Time slot : 10.30 am – 1.00 pm and 2.00 pm – 4.30 pm
- Start Date: Saturday 14th July 2018
What will be the cost of the course?
The course shall cost Rs. 75,000/- and the fees has to be paid in Cheque or Demand Draft favouring Rizvi Institute of Management Studies & Research.
What is the basis of Certification?
- Mandatory 75% attendance
- Evaluation basis exam and viva voce in the last weekend of the course
What are the key highlights of the course?
- Exhaustive coverage of almost all critical components of Digital Marketing
- Interactive Classroom Teaching
- Sessions by Industry Experts from Brands like Facebook, Google, Yahoo etc.
- Live Campaign Management Workshop
- Contemporary Case Studies pertaining to Digital Marketing
What are the key deliverables of the course?
- Detailed understanding about Digital Marketing
- Planning of Digital Media Strategy
- Managing Digital Media campaigns on different Platforms & Tools
- Understanding about Technical aspects of Digital Medium
- Gain Live & Hands on Experience on Digital Platforms
- Accelerate your career in Digital Industry
- Start your own venture in Digital Industry
What shall be covered in the course?
- Introduction to Marketing
- Marketing Fundamentals
- Introduction & Understanding of Digital Marketing
- Digital Display Marketing & Basic Terminology
- Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Affiliate Marketing
- Mobile Marketing
- App Store Optimisation (ASO)
- Digital Video Advertising
- Content, Native and Influencer Marketing
- Email Marketing & SMS Marketing
- Ecommerce Marketing
- Lead Management
- Web Analytics
- Planning Integrated Digital Marketing Campaigns
- Programmatic Ecosystem
- AD Sales Training
- Creative Best Practices
Who should enroll for the course?
- Sales & Marketing Professionals
- Digital Marketing Professionals
- Professional with Traditional Marketing Background
- Business owners & Entrepreneurs
- Family Owned Business
- Others (IT, BPO, Creative, PR & Communication Professionals)
- Freshers seeking a career in Digital Marketing
How do I enroll for the course?
Please click on the link to enroll for the course: http://www.basecampdigital.co/rizvi_basecampdigitalcourse/
Who is offering the course?
The course is offered jointly by Rizvi Institute of Management Studies & Research and BaseCamp Digital. Rizvi Institute of Management Studies & Research is a Management Institute affiliated to University of Mumbai offering two year full time Post Graduate programme in Management. BaseCamp Digital Media is a company specializing in advanced education in Digital Media for individual and corporate.
Where shall the course be conducted?
The course shall be conducted over weekends at :
Rizvi Institute of Management Studies & Research
New Rizvi Educational Complex, Sherly Rajan Road,
Off. Carter Road, Bandra West, Mumbai – 400050
Whom can I contact for details?
Name: Rahul Madhyani