Digital Marketing

Please click on the link to enroll for the course:


Why should I do a course in Digital Marketing?

  • The Internet of Things is here to stay
  • Marketers world wide have shifted their share of marketing spends from Conventional to Digital Marketing
  • Digital Marketing offers the unique advantage of mass customisation and specific targeting along with speed
  • Digital Marketing shall increasingly become the platform for brands in the continuous advent and onslaught of social media
  • Undoubtedly thus Digital Marketing shall thus have quantum careers in marketing

What are the details of the course?

  • Name of the Course : Certificate Programme in Digital Marketing
  • Duration : 4 months
  • Schedule : 6 hours on every weekend
  • Time slot : 10.30 am – 1.00 pm and 2.00 pm – 4.30 pm
  • Start Date: Saturday 14th July 2018

What will be the cost of the course?

The course shall cost Rs. 75,000/- and the fees has to be paid in Cheque or Demand Draft favouring Rizvi Institute of Management Studies & Research.

What is the basis of Certification?

  • Mandatory 75% attendance
  • Evaluation basis exam and viva voce in the last weekend of the course

What are the key highlights of the course?

  • Exhaustive coverage of almost all critical components of Digital Marketing
  • Interactive Classroom Teaching
  • Sessions by Industry Experts from Brands like Facebook, Google, Yahoo etc.
  • Live Campaign Management Workshop
  • Contemporary Case Studies pertaining to Digital Marketing

What are the key deliverables of the course?

  • Detailed understanding about Digital Marketing 
  • Planning of Digital Media Strategy 
  • Managing Digital Media campaigns on different Platforms & Tools 
  • Understanding about Technical aspects of Digital Medium 
  • Gain Live & Hands on Experience on Digital Platforms 
  • Accelerate your career in Digital Industry 
  • Start your own venture in Digital Industry 

What shall be covered in the course?

  • Introduction to Marketing
  • Marketing Fundamentals
  • Introduction & Understanding of Digital Marketing
  • Digital Display Marketing & Basic Terminology
  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)
  • Affiliate Marketing
  • Mobile Marketing
  • App Store Optimisation (ASO)
  • Digital Video Advertising
  • Content, Native and Influencer Marketing
  • Email Marketing & SMS Marketing
  • Ecommerce Marketing
  • Lead Management
  • Web Analytics
  • Planning Integrated Digital Marketing Campaigns
  • Programmatic Ecosystem
  • AD Sales Training
  • Creative Best Practices

Who should enroll for the course?

  • Sales & Marketing Professionals 
  • Digital Marketing Professionals 
  • Professional with Traditional Marketing Background 
  • Business owners & Entrepreneurs 
  • Family Owned Business 
  • Others (IT, BPO, Creative, PR & Communication Professionals) 
  • Freshers seeking a career in Digital Marketing

How do I enroll for the course?

Please click on the link to enroll for the course:

Who is offering the course?

The course is offered jointly by Rizvi Institute of Management Studies & Research and BaseCamp Digital. Rizvi Institute of Management Studies & Research is a Management Institute affiliated to University of Mumbai offering two year full time Post Graduate programme in Management. BaseCamp Digital Media is a company specializing in advanced education in Digital Media for individual and corporate.

Where shall the course be conducted?

The course shall be conducted over weekends at :
Rizvi Institute of Management Studies & Research
New Rizvi Educational Complex, Sherly Rajan Road,
Off. Carter Road, Bandra West, Mumbai – 400050

Whom can I contact for details?

Name: Rahul Madhyani
Mobile: 7045147378

Rizvi Institute of Management Studies & ResearchAdmissions 2019-20